Barjack Tools
MOVEMENT THAT MATTERS
Barjack Tools was built for the professional detailer who takes pride in the craft, respects the process, and refuses to settle for average results.
We are more than a tool company. We are a culture built around hard work, performance, education, and real world experience.
As a veteran-owned and operated brand, Barjack Tools was founded on discipline, accountability, and the belief that the right tool should make the job better, smoother, and more efficient. Every product we bring to market is designed with the working detailer in mind, the technician spending long hours behind the machine, chasing clarity, gloss, and correction with purpose.
Our culture is simple: build tools that work, support the people who use them, and never forget where this industry comes from. We believe detailing is a craft, not just a job. That means respecting the hands-on technician, the shop owner, the trainer, and the next generation of professionals learning the trade.
At Barjack Tools, we are driven by performance, backed by experience, and committed to helping detailers grow. Whether you are cutting heavy defects, refining paint, finishing a show car, or building your business, our mission is to provide dependable tools that help you do the work with confidence.
BARJACK TOOLS. MOVEMENT THAT MATTERS
Keith A. Duplessie, CD-SV, WC, RIT
Barjack, USA
Keith A. Duplessie, CD-SV, WC, RIT
Keith Duplessie is the President and Chief Operating Officer of BarJack Tools, where he leads the company's strategic direction, brand development, and day-to-day operations. With more than a quarter century of experience in the professional detailing and automotive aftermarket industry, Keith brings a rare combination of deep product expertise, proven sales leadership, and disciplined operational thinking to every challenge. His mission at BarJack Tools is straightforward: build exceptional products, grow a lasting brand, and deliver measurable results, nationally and internationally.
Keith's career in the detailing industry spans over 25 years and reflects a consistent record of growth, innovation, and industry leadership. Prior to joining BarJack Tools, he served as Business Development Director at P&S Sales from 2017 to 2025, where he built and managed a worldwide distribution network, launched and scaled an industry-leading coating installer
program, and developed a comprehensive online training and education platform serving more than 400 distribution partners. During his tenure, he grew the distributor network and
corresponding revenue by more than 20% annually — consistently outperforming targets while mentoring partners to do the same.
Earlier in his career, Keith served as Technical Services Manager at Detail Plus, managing purchasing, production, training, and product development across a nine-year period. As a Territory Sales Manager at Big Man Washes, he managed a portfolio of more than 200 accounts across a multi-state territory, implementing systems and programs that improved operational performance and customer outcomes at every level.
Keith is a founding member of the International Detailing Association (IDA) — an organization he helped build from the ground up. He served as Treasurer, Vice President, and President for two consecutive terms, and was instrumental in creating the IDA Certified Detailer Program, the Skills Validated Program, the Recognized Trainer Program, the Founders Club, and the IDA Hall of Fame, of which he is an inductee. Under his leadership, the IDA grew from a startup concept to a self-sustaining professional organization with more than 2,700 members. He holds IDA certifications as a Certified Detailer (CD-SV), Watercraft Care specialist (WC), and Recognized Independent Trainer (RIT), and has personally certified more than 250 professional detailers throughout his career.
Alongside his civilian career, Keith completed a distinguished 31-year career in the United States Army, and Army National Guard, retiring as a Senior Healthcare NCO (SGM). In his final
assignment with the 36th Infantry Division, he served as the senior enlisted medical advisor to the Division Surgeon, overseeing the health, welfare, and operational readiness of more than 970 medical personnel across a 24,000-soldier formation. He was responsible for designing and executing the Division's statewide response to the COVID-19 pandemic in 2020. Over the course of his career he served in every level of leadership from team leader, squad leader, platoon sergeant, First Sergeant and finally Sergeant Major, as well as operations sergeant leadership positions at the Company, Battalion, Brigade and Division levels over the course of a career that includes several deployments in both active and reserve rolls. His military service instilled the leadership principles, operational discipline, and mission-first and people always, mindset that continue to define his approach in the business world.
Keith is based in Hillsboro, Oregon. He holds academic studies in Science and Geology from Portland State University and completed the U.S. Army Senior Leaders Course through the
Army Academy of Health Sciences. At BarJack Tools, he is focused on building a company and a culture worthy of the industry he has dedicated his career to serving.
Barry E. Theal, CD-SV, RIT
Barjack, USA
Barry E. Theal is widely recognized as one of the automotive detailing industry's foremost educators, innovators, and business leaders. With more than 30 years of professional experience, his career has become synonymous with technical excellence, servant leadership, and an unwavering commitment to raising the standards of the detailing profession worldwide.
Over the course of three decades, Barry has established himself as one of the most respected voices in automotive surface care. His work is recognized internationally, and his influence can be seen in the thousands of professionals he has trained, the companies he has helped build, and the products and techniques that continue to shape the modern detailing industry.
Barry is the Founder and Chief Executive Officer of SB3 Coatings, an internationally recognized manufacturer of professional ceramic coatings and surface protection technologies. He is also the Chief Executive Officer and Co-Founder of Barjack Tools, a company dedicated to engineering premium polishing machines and professional-grade detailing equipment designed specifically for today's detailer.
His passion for education led him to become the Director of Training for Detail King, one of North America's premier detailing training institutions. Throughout his career, Barry has personally trained more than 1,000 professional detailers, many of whom have gone on to become respected business owners, trainers, and industry leaders in their own right.
Known for his ability to simplify complex paint correction theory while demonstrating elite-level craftsmanship, Barry has become one of the industry's most sought-after educators. He has presented at major trade shows, technical seminars, and professional training events while appearing on podcasts, webinars, live demonstrations, and MotorTrend TV, where he has shared advanced techniques in paint correction, ceramic coatings, machine polishing, and business development.
Barry's expertise has earned the trust of some of the most recognized brands in the automotive appearance industry. Throughout his career he has worked alongside and consulted with companies including Meguiar's and 3D Car Care Products, contributing his knowledge to product development, training, and professional education.
His reputation as a master craftsman has also been demonstrated on some of the world's most prestigious automotive stages. Barry has performed award-winning restoration and concours preparation on vehicles that have earned honors at internationally acclaimed events including the Pebble Beach Concours d'Elegance, Cavallino Classic, and the Radnor Hunt Concours d'Elegance—competitions regarded among the highest levels of automotive preservation and presentation.
Barry's commitment to advancing the profession extends far beyond his own businesses. He currently serves on the Board of Directors for the International Detailing Association (IDA), where he has completed two years of board service while helping shape the future of professional detailing through education, certification, and strategic leadership.
He holds the organization's highest professional designations as both a Certified Detailer – Skills Validated (CD-SV) and a Recognized Independent Trainer (RIT). Throughout his tenure with the IDA, Barry has served on the Trade Show Committee, Marketing Committee, and was the Founding Chairman of the IDA Social Media Committee, helping modernize the association's communication and global outreach.
In recognition of his extraordinary service to the industry, Barry was awarded the 2023 International Detailing Association Outstanding Service Award,one of the association's highest honors. The award recognizes individuals whose dedication, leadership, and contributions have significantly advanced both the detailing profession and the IDA itself.
Barry's entrepreneurial journey began in 1993, detailing vehicles after school. What started as a part-time job evolved into a lifelong pursuit of perfection. He later founded Presidential Details, earning a reputation for concours level paint correction and restoration of exotic, collector, luxury, and investment grade automobiles. He also served as the founding CEO of Americana Global, successfully leading the company through its growth and eventual acquisition.
Beyond the detailing industry, Barry is widely respected for his philosophy of servant leadership. A proud United States Army Veteran, he has dedicated his life to mentoring others, building organizations, and serving his community.
His commitment to leadership is equally evident throughout Freemasonry. Barry is a Past Master of both Mount Lebanon Lodge No. 226 and Manheim Lodge No. 587, a two-time Past High Priest of Royal Arch Masonry, Past Thrice Illustrious Master, Past Eminent Commander of the Knights Templar, and Past Sovereign Master of the Allied Masonic Degrees. He is also a member of the prestigious Knight York Cross of Honour (KYCH) and the Red Cross of Constantine, recognizing exceptional service and leadership within York Rite Masonry.
Today, Barry continues to lead SB3 Coatings and Barjack Tools while mentoring the next generation of detailers across the globe. His influence reaches far beyond the vehicles he has restored, it lives on through the businesses he has built, the products he has developed, and the professionals he has inspired.
For more than three decades, Barry E. Theal has not simply participated in the detailing industry, he has helped define it.